Learn how you can harness social media to help your business or organisation grow. We’ll share our five steps to building an effective social media strategy and measuring its success.

Get top tips for promoting your business or organisation brand via social media and creating authentic and shareable content using the main social media platforms: Facebook, Twitter and Instagram.

Who is it for?

Anyone who is involved with or interested in starting a small business, enterprise or community group. No prior knowledge of marketing is required.

What it covers

  • How social media can add value to your brand and improve your marketing efforts
  • The five steps for creating a social media strategy, what’s involved in each step and why it matters
  • Benefits of key social media platforms and how to choose the right ones for your business or organistation
  • Types of content to share on your business or organisation’s social media channels
  • How to target specific customers and reach new audiences
  • Developing your brand’s social voice


🕒 approx. 75 mins